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modern website
Seeking to modernize their digital presence and improve website performance, Canvest Nigeria Limited partnered with Biztraction to redesign and optimize their corporate website.
We worked closely with their management to offer a responsive, SEO-optimized website that not only highlights their knowledge of the business but also maximizes user interaction and experience. The result was a strategic transformation—positioning Canvest for higher visibility, credibility, and long-term digital expansion.
About Canvest Nigeria Limited
Canvest Nigeria Limited is a Nigerian company with lineage dating back to 1980. From the year 1990, the company has had business in distributing and importing multinational associates’ branded and unbranded foodstuff, hence earning a household name in the distribution of food within the country.
Canvest has been the sole agent of McCormick in Nigeria for over 25 years, serving prestigious brands such as DUCROS, VAHINE, and SCHWARTZ. In addition, it distributes ChinChilli products through its subsidiary, Dunrobin Foods Ltd. This long-term industry presence speaks to Canvest’s dedication to quality, reliability, and well-developed expertise in Nigeria’s evolving food sector.
The challenge
Canvest Nigeria Limited realized the need to refresh its digital presence to better reflect its several decades of leadership in food importation and distribution. Following a referral from someone it trusted, Canvest recruited Biztraction to redesign its site—a process that was intended to improve user experience, strengthen brand perception, and lay the foundations for more data-driven marketing programs.
The collaboration delivered a refreshed digital interface aligned with Canvest’s brand identity and operational scale. Pleased with the outcome, Canvest is now exploring ongoing digital marketing and social media management to enhance visibility and engagement across Nigeria’s competitive FMCG landscape.
Services Used:
Business impact
Since partnering with Biztraction, Canvest Nigeria Limited has noticed a remarkable transformation in its digital presence. Improved user experience, improved brand identity, and solid foundation for subsequent digital marketing efforts are the attributes of the new website. By leveraging our strategic approach and design expertise, Canvest is now better positioned to engage distributors, showcase its product portfolio, and explore new digital growth channels.
Website re-design solutions
Their team noted, “The project exceeded expectations—not just in design, but in strategic alignment.” At Biztraction, this kind of feedback fuels our mission to help businesses like Canvest thrive in an increasingly digital economy, through tailored, impactful solutions.
- A complete website redesign to reflect their legacy and market leadership
- SEO-ready structure to support future search engine optimization efforts
- Integration of clear calls-to-action to engage partners and distributors
