The UK modelling scene is a launchpad for international careers, a platform for social change, and a creative outlet for people with a passion for self-expression and fashion. However, entering into the glamorous world of modelling can seem daunting. Donโt be scared, because this comprehensive guide to launching your modelling career will equip you with the knowledge you need to navigate the exciting world of modelling in the UK.
Who is a Model?
When we talk about models, our minds immediately go to the stunning individuals strutting runways or gracing magazine covers. Modelling goes beyond that. Simply put, models are individuals who use their physical appearance to advertise a variety of products, services, or concepts. These could include fashion products, cosmetic and hair products, fragrances and perfume products, and even photography services.
A modelโs job typically involves attending casting calls and creating a strong work portfolio. Because modelling is centered around physical appearances, models put a lot of time and energy into maintaining their bodies. The modelling career is very diverse and as such, models can work with stylists, photographers, makeup artists, and directors. Models usually get modelling jobs in different parts of the world and as such, travelling is a part of a modelโs job description.
Why Start a Modelling Career in The UK?
The United Kingdom is a great place to launch your modelling career, mainly because of its thriving fashion scene. The countryโs vibrant and diverse fashion industry creates plenty of work opportunities for models across various sectors. Additionally, the UK modelling scene is also diverse and inclusive, accommodating models of all skin and body types. Modelling in the UK is also a high-paying job that offers you the opportunity to gain fame and exposure. The salary of a model is dependent on factors like the type of modelling job, age, experience, gender, and physical appearance. According to Indeed.com, the average salary of a model in the UK is ยฃ45,571 per year.
The UKโs modelling industry is pretty competitive and consequently, it can be difficult to get into. However, with the right advice, genuine passion, and consistency, your chances of success in the UKโs modelling scene are high.
How to Start Modelling in the UK
Research Industry Requirements
The requirements for modelling in the UK depend on your niche. However, here are a few general ones:
1. Age
Most modelling jobs will require you to be at least 16 years old. Any age younger than that is considered child/teen modelling.
2. Height
Height specifications in the fashion industry are determined by niche and gender. Here are the height requirements for some of the most popular modelling niches.
i) Fashion Models
Female fashion models need to be at least 5โ8โณ, and the minimum height requirement for male fashion models being 6โ0โณ.
ii) Commercial Models
The minimum height requirement for female commercial models is 5โ6โณ and for males, itโs 5โ11โ.
iii) Petite Models
Petite models need a minimum height of 5โ0โณ and a maximum height of 5โ6โณ.
iv) Plus-sized Models
Plus-sized models generally donโt have height requirements.
3. Physical Requirements
The most common requirements for models is an attractive physical appearance. This typically includes a toned body, clear skin, and healthy teeth. However, there are many exceptions to this, as some modelling niches are more inclusive than others. In a general sense, body requirements are also dependent on your niche. Thus, you need to have accurate knowledge of your body proportions such as height, waist, bust, and hip measurements. You also need to consciously take care of your body by getting enough rest, exercising, and developing an effective skincare routine.
4. Versatility and Professionalism
Concepts, objectives, and ideas are constantly changing, and so modelling jobs can be pretty unpredictable. Models need to be able to adapt to new environments, themes, and instructions. In addition to being versatile, a model must be professional at all times.
5. Teamwork and confidence
Teamwork and confidence are also part of the skill set of a good model. As a model, you need to be able to work well with designers, directors, stylists, photographers, and other models. You also need to radiate fierceness and confidence and as such, being timid is not an option.
Choose a Modelling Niche
Modelling is a broad option with diverse career opportunities. Thus, you need to choose the type of modelling you want to get into. When choosing a modelling niche, consider factors such as your physique (body structure and height), your age, your passion and interests, growth and learning opportunities, and general demand and competition.
To ensure that you have no reason for regret, you should thoroughly research the various modelling niches before deciding the one to stick with. You should research important information such as:
- Profitability.
- Industry trends, demand, and competition.
- Body and age requirements.
- Theme and style.
- Specialized agencies.
- Digital presence.
An additional tip is to attend industry-related events and workshops or even take some online modelling courses to ensure that you are fully prepared for the world you are about to enter.
Build a Strong Portfolio
At this stage, you have completed the planning phase and are now at the early stages of the initiation phase and building a strong portfolio is the place to start. Develop your modelling skills by practicing by yourself or with friends. Modelling is a very competitive career path and for this reason, you need to stand out from the crowd and bring your best foot forward. Work on your posture, facial expressions, and confidence by practicing in front of the camera or your mirror or even taking modelling lessons. You donโt have to wait till you start getting modelling jobs to build a portfolio, because agencies need to see proof of your modelling skills. Hire a photographer and take some stunning photos that will convince agencies that you are just what they need!
Find a Good Agency to Represent You
While it isnโt mandatory to have a modelling agent, it is highly recommended, especially for a beginner in the industry. Modelling agents help you navigate the modelling scene by getting you jobs, giving you professional advice, and getting you connected with the right people. However, finding a good agent or agency can be tricky as there are many scams out there. Here are some useful tips for seeking out reputable and legitimate agencies:
- The most effective tip is to choose from agencies registered with the British Association of Model Agents.
- Upfront fees are always a red flag.
- Thoroughly research your options (find out their specialization, reputation, and modelling success stories).
- Attend open calls.
- Beware of unreasonable commissions and working terms.
- Ensure you have a complete understanding of any contract(s) you sign.
- Consult a lawyer (seek legal advice).
- Watch out for unprofessional behavior. Legitimate agencies will always be professional in their communications and operations.
- Verify contact information.
- Most importantly, trust your instincts. If something feels off or too good to be true, it probably is.
What are Modelling Agencies Looking For?
Reputable modelling agencies have a truckload of applications. To stand out from the crowd, you need to know exactly what they seek. TO give you an edge, weโve compiled a list of characteristics modelling agencies use to assess models.
1. Physical Appearance
Modelling is centered around appearances, and that is the first thing modelling agencies will assess. Every part of your body, from your face to your feet, will be evaluated so it is best that you keep your body in top condition.
2. Confidence and Charisma
Beyond physical appearances, modelling agencies also evaluate your demeanour. Your body language should exude confidence, elegance and charisma. When you walk into a room, you should be able to command the attention of everyone in the room while also being a pleasure to interact with.
3. Photogenic Qualities
As a model, you should be able to exude the same confidence and grace even in photos. Modelling agencies look out for your ability to convey emotions through photos, especially for editorial or print models.
4. Versatility
Versatility is a valued trait in the modelling industry and for this reason, modelling agencies will prefer to work with multifaceted models. To increase your chances of being selected, your application should showcase your ability to adapt to different themes and concepts.
5. Marketability
Modelling agencies want to make a profit as much as you do and consequently, they will assess your marketability. Your physical appearance and qualities like confidence and versatility contribute to your marketability as a model. In other words, your looks and skills determine how often you will get jobs, therefore, determining your appeal to modelling agencies.
6. Professionalism
As a model, you are expected to remain professional at all times. As a result, modelling agencies also consider your level of professionalism. To succeed in the modelling world, you must be polite with a strong work ethic and a keen eye for details.
Leverage Social Media
Having a strong online presence can certainly boost your chances of being scouted. Social media provides a boatload of opportunities to aspiring models and gives them an avenue to be seen. Many people have gotten their first modelling jobs by posting dazzling pictures online. Arm yourself with a strong online presence while also building a strong portfolio by posting creative content and stunning photos to your socials. This opens you up to many opportunities and sometimes, even contests held on various social media pages. However, there are many scams online too and hence, you must tread carefully.
Best Cities to Launch Your Modelling Career in The UK
1. London
Being the fashion capital (and the actual capital) of the United Kingdom, London has a flourishing modelling scene. The city hosts numerous fashion events, providing an endless stream of modelling jobs. Londonโs international reach can also open doors to global modelling opportunities.
2. Birmingham
While Birmingham may not hold the โfashion capitalโ title, it is a great place to launch your modelling career for various reasons. Like London, Birmingham also has a thriving fashion scene which in turn produces a substantial number of modelling jobs. Additionally, Birmingham has a lower cost of living and is more focused on nurturing new talent.
3. Manchester
Manchester also has a well-established fashion industry which translates to a blossoming modelling industry. In addition to having an established fashion scene, Manchester also has access to international markets making it possible for you to get global modelling jobs (although their reach is not as wide as London). The city also offers a relatively low cost of living.
4. Liverpool
Liverpool has a thriving fashion industry with a unique cultural heritage making room for diverse modelling job opportunities. The city also offers low costs of living and a close-knit modelling community, boosting your chances of collaboration and mentoring opportunities.
Top Modelling Agencies in London
Due to the diverse opportunities in London, ranging from modelling job opportunities to networking opportunities, it is the best city in the United Kingdom to start modelling. However, it is for this exact reason that the modelling scene in the UK is highly competitive and to navigate through the industry successfully, you need a good agency representing. Hereโs a list of some of the best modelling agencies in London.
1. IMG Models
IMG Models is the worldโs number one modelling agency and they have locations in Paris, London, Los Angeles, Milan, Sydney, and New York. Currently representing Gigi Hadid, one of the highest-paid supermodels, the modelling agency has gained a strong reputation. To send an application, you can contact them via social media or go directly to one of their offices.
2. Elite Model Management
Elite Model Management is one of the biggest modelling agencies in London. The agency started in 1972 in Paris but with time (and growth), they opened locations in London, Milan, and New York. The agency has represented big names like Kendall Jenner, Adriana Lima, Naomi Campbell, and Veronica Webb so they must know what they are doing.
Elite modelling agency, however, is not only interested in representing professional models but they are also keen about nurturing new talent. All you need to do is to submit an online application form along with your best photos.
3. Premier Model Management
Premier Model Management is a modelling agency in London with the objective of developing and managing new talent. The agency was founded in 1981 by Carole White and Chris Owen and has represented top models like Naomi Campbell, Lara Stone, and Christy Turlington. The agencyโs height requirement for female models is 5โ8โณ and for male models, it is 6โ0โณ. To apply to this modelling agency, you have to fill out and submit an online application form (your headshot, side profile, and full length will be required in the form).
4. Storm Model Management
Storm Model Management is a modelling agency that has been in operation for over 35 years. During this time, they have managed to create a name for themselves as one of the worldโs reputable agencies and have represented models like Naomi Campbell, Cara Delevingne, and Cindy Crawford. You can choose to apply online or walk into their nearest office to apply.
5. Next Management
Next Management is another leading modelling agency in London with clients like Anja Rubik, Molly Sims, and Arizona Muse. The agency has locations in London, Paris, Milan, Miami, New York, Los Angeles, and Madrid and although they have represented some of the biggest names in the modelling industry, they are still looking for new talent. While open calls have been suspended until further notice, you can still send an application online.
6. The Hive Management
The Hive Management is a smaller London-based modelling agency looking for fresh faces. Although they may not have the same visibility as the larger agencies mentioned above, they have a strong reputation in the industry and they are the perfect agency to represent you as a beginner model. Click here to begin the application process.
Conclusion
The modelling industry in the UK is filled with life, vibrancy, diversity, promise, and competition. But hey, competitions are meant to be won right? Persistence and dedication are the keys to rising above the competition and acing it as a model in the United Kingdom. While beginning your modelling journey, remember to hone your skills, cultivate your individuality, and flaunt that beautiful body with elegance and finesse.
