Starting a Business? Here’s How to Find the Perfect Brand Name

by Biztraction Research
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Every founder dreams of launching a business that’ll be a dominant force in their niche. To make this goal a reality, entrepreneurs invest time in exploring their creativity, producing a spectacular product, preparing their innovative strategy, and choosing a name that not only expresses their company but is also a good fit for the products and services they offer.

Anyone who’s ever started a business from the bottom up understands how difficult it can be to generate the best name for your business.

But what if we could make the process run more efficiently, so you don’t have to deal with any delays when launching your brand?

All you need to do is stick with the ideas we’ll be explaining shortly, and you’ll be on the right path to finding the perfect brand name.

Four Steps to Finding a Unique Brand Name

Courtesy: Pexels

Even after you’ve spent years fine-tuning your game-changing product, your brand will struggle to achieve great success unless it is supported by a strong brand name.

Selecting the perfect name for your company might appear complicated, but don’t panic; the following steps below will simplify the process and bring you to the greatest brand name.

  1. Studying Your Target Audience

Gathering information about your target market and industry is the key to creating a memorable name. So, rather than daydreaming about your company, put on your thinking cap, research, and learn everything you can about your business, audience, and competition.

Make sure you’re well-versed in your company’s values, mission, vision, and ambitions. Knowing this information will make it smoother to choose an engaging tone and personality for your company.

  1. Find the Best Tone that Represents Your Business

The best way to create an excellent name that represents your company’s fundamental principles is to make sure it has a tone that draws a strong emotional reaction in your target audience.

Concentrate on your target market and figure out what attracts them to your business. Knowing who your brand’s target customers are can help you choose whether or not your brand’s tone should be:

  • Amiable and inviting
  • Pragmatic or practical
  • Classic or traditional 

  1. Recognize Your Brand’s Secondary Elements

Unless you actively cultivate your brand, it’ll merely exist as a concept in your mind. Discovering your brand’s secondary elements is the simplest approach to bringing your business to life. These elements communicate your brand’s personality and identity. They include your brand’s:

  • Big ideas
  • Mission, vision, and goals
  • Value proposition

Understanding these critical elements will assist you in developing a brand identity that accurately portrays your company to its target audience.

  1. It’s Time to Brainstorm a Catchy Brand Name

Understanding your market, finding the proper brand tone, and defining your brand’s elements and personality can help you set up your brand’s naming criteria. The naming criteria for your brand will present you with a clear image of the perfect name for your business.

So, get creative and begin searching dictionaries and thesauruses for words that correspond to your company’s naming criteria. Make a list of short, attractive, original, memorable, or symbolic words that can help your company stand out.

And if making a list of potential names for your company sounds too complicated and time-consuming, you can always use a trustworthy company name generator. The most efficient are name generators.

Test Your List of Names and Choose the Best One

After assembling your list of viable brand names, don’t just pick a name at random because it sounds nice to you. Instead, run every name on your list by a small group of people, likely your target demographic.

After you’ve tested these names, choose the best one and check with the USPTO to see whether it’s already trademarked by another firm. Verifying the name of your business with the USPTO protects it against any future copyright litigation.

Article contributed by:

Grant Polachek is the head of branding for, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.

Image Credits: All images on this website are sources from Getty Images, Pexels and Unsplash.

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