How to Start a Health Coaching Business

by Temiloluwa Alagbe
111 views 8 minutes read
A health coaching business owner in session with her client.

The pursuit of health and wellness is a universal quest, however, the challenges of everyday life make it difficult to achieve optimal health. This is why health coaches play an important role in many people’s lives. If you are passionate about boosting health, empowering others, and making money, then the health coaching business is for you. However, starting a business isn’t as easy as many people make it sound and that’s why we are here. In this all-inclusive article, we carefully guide you down the path of a successful business owner by providing a detailed overview of the exhilarating experience that is starting a health coaching business.

What We Covered In This Article

Who is a Health Coach?

A health coach is a wellness professional who works with people to help them create positive and sustainable changes in their health. In the quest for better health, they provide support and motivation to their clients, helping them set and achieve wellness goals. A health coach takes on a client-centred approach and can help clients conquer a broad range of health and wellness issues. Their skill sets include the following:

  • Motivational interviewing.
  • Communication skills.
  • Empathy.
  • Nutrition knowledge.
  • Active listening.
  • Behaviour change techniques.

What Does a Health Coach Do?

A health coach performs many functions but they are mainly concerned with the following:

1. Partnering with clients

This is the initial stage of a health coach’s job. It involves getting to know their client and forming a partnership with them. In this phase, the health coach is informed of the client’s health issues, challenges, and wellness goals and works out a way to reach these goals.

2. Guiding and educating

The health coach fills the client in on what needs to be done and why it needs to be done. They shape their client’s vision by sharing their knowledge with them and developing an action plan with them based on this shared knowledge.

3. Motivating and supporting

Once a fitness strategy has been developed, the health coach helps the client stick to the plan. By providing support and motivation, the health coach ensures that their client does not lose sight of their health and wellness goals.

Why Become a Health Coach?

There are many good reasons why you should consider starting a health coaching business and some of them are:

1. Positive Impact

The health coaching business provides an avenue to positively impact people’s lives while earning money. Health coaches are a vital part of the society as they create a better quality of life. For this reason, the health coaching business provides more than material gratification.

2. Flexibility and autonomy

The coaching business offers a substantial degree of freedom. Running a business allows you to set your work schedule, choose your clients, and work at your own pace. Additionally, with a stable internet connection, you can work from anywhere in the world.

3. Personal development

Because of the nature of the health coaching business, you have to practice what you preach while also staying updated on the latest health and wellness trends. Because of this, you will simultaneously improve the quality of your life and your client’s.

4. Profitability

As rewarding as it is to help people adopt healthier lifestyles, profit is still the main objective for any business and the health coaching business can be very lucrative. Because of the increased global health awareness, the services of health coaches have seen a spike in demand. Hence, starting a health coaching business can be very profitable.

Is Health Coaching a Lucrative Business?

Because of the increasing popularity of the health and wellness industry, the health coaching business can be very profitable. In addition to health coaching services being in demand, starting a health coaching business has relatively low start-up costs with a high return on investment. The health coaching business has a profit margin of 20% – 40% with the average annual income ranging from $50,000 – $100,000.

How to Become a Health Coach

1. Hone your skills

Before you can become a health coach, you must first train your coaching skills. You will need to have a thorough knowledge of good health and wellness practices. You also need to develop your active listening and communication skills to be an excellent coach. In addition to training your health coaching skills, you must also hone your business skills by getting familiar with pricing, marketing and client management strategies.

2. Get professional training

After developing your skills, the next thing to do is to get professionally trained. In other words, you need to get certified. Valid certification plays a role in increasing your credibility as a health coach. The amount of time it takes for you to complete your training depends on what courses you choose to enrol in. However, it is important to remember that your training programme has to be National Board for Health and Wellness Coaches (NBHWC) approved for it to be of any benefit.

3. Practice

Now that you are a certified health coach, you should host some practice coaching sessions before you officially declare yourself a health coach. This is to minimize errors when dealing with actual clients as the smallest mistakes may cost you some of your biggest clients. To get the practice you need, you can host free or heavily subsidized coaching sessions for your relatives and friends, After the sessions, ask them for their honest opinions so that you can correct whatever mistakes you may have made.

4. Build client relationships

When you become an official health coach, you must develop close relationships with your client as it boosts the effectiveness of your coaching session. To be a successful health coach, you must gain your client’s complete trust and for this reason, it is important to build close relationships with all your clients.

How to Introduce Yourself as a Health Coach

1. Greet your audience warmly

Whether you are talking to a thousand people or one person, the best way to start is with a warm and friendly greeting. Your greeting should be followed by a short introduction.

For example, “Hello everyone! I’m Abigail and I am thrilled to be here as your health coach.” We would recommend, however, that you are more specific with your introduction as health coaching can take on different forms. For example, “Hello everyone! I’m Abigail, a health coach who specializes in prenatal care.” For a more personal approach, you can say, “Hello there! My name is Abigail and I’m here to guide and support you through your pregnancy journey.” With this, you have successfully introduced yourself as a health coach. Your audience now knows who you are and what you do, all that’s left is to convince them that you are good at what you do. In other words, you need to sell yourself as a health coach.

2. Open with a passion statement

After introducing yourself, the next step is to express your enthusiasm for your field. In this section, you will state your qualifications, your approach, and what drives you. For example,

“Beyond the biological changes, pregnancy is a deeply personal journey, and my passion lies in empowering women to thrive throughout it. With a bachelor’s degree in Nursing and eight years of experience supporting expecting mothers, I have dedicated my career to giving mothers-to-be calm and confident pregnancies. My approach is holistic, focusing on the physical, mental, and emotional well-being of expecting mothers.”

3. Focus on the benefits you offer

Depending on how much time you have, you can go a step further by stating the benefits of working with you. For example,

“I understand that each pregnancy is different and your needs are as unique as you are, and as your prenatal coach, I am here to provide not only fitness and nutritional guidance, but also emotional support and encouragement. From navigating the changes in your body to preparing for labour, we’ll work together to tailor a plan that suits your individual needs and preferences and I’m not just here for the physical aspects. I’m your go-to person for any questions, concerns, or even just to share the joys and challenges of this incredible journey.”

4. Conclude with a call to action

The final parts of your introduction should include a statement that encourages people to work with you. For example,

“Feel free to reach out at any time. Let’s make this journey as smooth, joyful, and memorable as possible. I can’t wait to be a part of your prenatal support team!”

Cost of Starting a Health Coaching Business

1. Training and certification costs

To boost the credibility of your business, it is important to get certifications. Training and certification costs depend on your training institute and program and they typically range from $1,000 – $5,000. Some of the best certification programmes for health coaches include:

  • Primal Health Coach Institute Certification.
  • Precision Nutrition Coaching Certification.
  • National Board for Health and Wellness Coaching Certification.
  • Catalyst Coaching Institute Wellness Coach Certification.

2. Legal costs

After acquiring your certification(s), the next step to take is to fulfil all your legal obligations by obtaining the necessary licenses and completing all required registrations. Besides the general licenses like the business license, zoning and land use permits, and tax registration, you may need other licenses and permits depending on your area of operation. The legal cost estimate for a health coaching business ranges from $1,000 – $3,000.

3. Workspace costs

This is not an essential expense because a rented or freshly built office space is not always necessary. You can set up your office in your home, however, you must note that to increase productivity, you must have a designated work area. The cost of getting an office space ranges from $1,000 – $10,000.

4. Equipment costs

Your business model determines the equipment you will need. If you are a virtual coach you will need a stable internet connection, a reliable computer, a good headset and microphone, and video conferencing software. If you intend to have physical training sessions, you will need fitness equipment like yoga mats, exercise balls, and fitness trackers. Nutrition coaches will need equipment like measuring cups, spoons, and food scales. Generally, the cost of getting equipment for your health coaching business ranges from $500 – $2,000.

5. Website development and design costs

Again, for credibility purposes, your business should have a website that displays your past successes, client experiences, and the services offered. Nothing boosts a potential client’s trust more than evidence of your efficiency and this is why your business needs a well-designed and meticulously structured website. The cost of building a website ranges from $500 – $2,000.

6. Insurance cost

Regardless of the nature or model of your business, you must protect it from unforeseen circumstances. The cost of getting insurance depends on your insurance plan but it typically ranges from $500 – $1,500 annually.

7. Promotion and marketing costs

Promotion and marketing costs are essential costs because irrespective of your business structure, people need to know about it for it to succeed. The most effective marketing strategies are the ones tailored specifically for your target audience. However, there are a few that are considered to be generally effective and they include the following:

  • Social media marketing.
  • Blogging.
  • Video content creation.
  • Search Engine Optimization (SEO).

In summary, the total cost estimate for starting a health coaching business can range from $3,000 – $20,000, depending on various factors.

Health Coaching Business Ideas

1. Nutrition Coaching Business

A nutrition coach is a professional equipped with sufficient information to make positive, significant changes to a client’s diet. Considering their client’s medical history, health goals, and dietary habits, they create meal plans and nutrition guidelines that suit their client’s needs. Starting a nutrition coaching business can be very lucrative because nutrition coaches are in high demand mainly because of the increased awareness of the importance of nutrition. The cost of starting a nutrition coaching business ranges from $500 – $5,000 and the average nutrition coach earns an annual salary of $50,000 – $70,000.

2. Fitness Coaching Business

Following the increased awareness of the importance of physical activity, fitness trainers have been in high demand. The fitness coaching business is one of the most popular businesses in the health and wellness sector with a profit margin ranging from 40% – 60%. By guiding clients to their fitness goals, you can earn up to $70,000 per year.

3. Stress Management Business

Stress management is another lucrative aspect of health coaching because of the increased stress levels in today’s fast-paced world. Starting a stress management business will give you the chance to create a massive impact on people’s profit while making a profit. The average annual salary of a stress management coach ranges from $100,000 – $200,000.

4. Yoga Teaching Business

Yoga is a great way to enhance body and mind balance and because of this, the yoga teaching business is an excellent health coaching business idea to consider. The cost of starting a yoga coaching business ranges from $15,000 – $20,000 and the average annual salary range is $50,000 – $100,000.

5. Wellness Retreat Business

Hosting wellness retreats is a great way to earn money as it is a highly profitable business venture. The reason for its profitability lies majorly in its high-paying clientele and all-inclusive package (accommodation, feeding, and recreational activities). The cost of starting a wellness retreat business ranges from $100,000 – $500,000 while the average annual income can be as high as $3,000,000, depending on various factors.

6. Holistic Health Coaching Business

A holistic health coach doesn’t focus on only a segment of their client’s health and well-being but they focus on every aspect of the client’s well-being which includes physical health, mental health, and social health. With the growing global health awareness, the demand for holistic health coaches has risen considerably, hence, it can be very profitable to start a holistic health coaching business. Starting the business costs $5,000 – $10,000 and the average annual profit of the business is $60,000 – $100,000.

7. Health and Wellness Blogging Business

You can also make money by starting a health-themed blog where you address common health problems, share wellness, and give health-related recommendations. The cost of starting a health and wellness blogging business ranges from $100 – $1,000 and the average annual income of a health and wellness blogger is $30,000 – $50,000.

8. Athlete Coaching Business

It can be very profitable to specialize in coaching athletes because the sports coaching industry is constantly growing. In addition to being profitable, it can be quite fulfilling to work with athletes who share your passion for sports. The cost of starting an athlete coaching business is $10,000 – $20,000 with a profit margin of 20% – 40%.

9. Prenatal Coaching Business

Guiding women through their pregnancy journey by overseeing their physical, mental, and emotional well-being is both rewarding and profitable. Prenatal coaching is a premium service because many clients seek optimal health during pregnancy and as such, they are willing to invest as much as they need. In addition to this, the demand for prenatal coaching services is on the rise, making it a highly lucrative health coaching business venture. The cost of starting a prenatal coaching business ranges from $5,000 – $10,000 with an average annual salary range of $50,000 – $100,000.

10. Online tutoring

As a health coach, you can take an online approach to health coaching by selling well-organized health-related courses. The online coaching business also offers flexibility, a larger audience, and high profit potential. The cost of starting an online health coaching business ranges from $1,000 – $3,000 with a profit margin of 20% – 50%.

How to Start a Health Coaching Business

1. Find your niche

The health coaching business is very broad and as such, you need to choose a niche that you are passionate about. Doing this makes it easier to find the right clients and plan your business.

2. Identify your ideal clients

Once you have defined your niche, the next thing to do is to identify your target audience. Upon defining your niche, you will have a clear goal for the services you want to offer. Now, all you need to do is find people that need those services.

3. Conduct market research

Because understanding your clients is paramount in building a successful business, you have to research your target audience. Additionally, conducting market research gives you an understanding of your ideal client’s wants, needs, and preferences. With this information, you can shape your business to be the answer to all problems.

4. Build your brand

Create an identity for your health coaching business by coming up with a business name, a creative logo, and a catchy business slogan. It is important to keep your target market’s preferences in mind when creating your brand.

5. Plan out your coaching process

In other words, draft a business plan. After gathering all the information that you need, you must put it to good use by developing a foolproof business strategy. For record and accountability purposes, we strongly recommend that you draft an official health coaching business plan irrespective of your business size. A health coaching business plan typically contains the following sections:

  • Executive summary which is a brief description of your business including services offered.
  • Company description which goes into your business’s statement including vision and mission statement.
  • Market analysis which analyzes the health and wellness market while including target market demographics and competitive details.
  • Operations and management which is a detailed description of your business’s work process.
  • Services and pricing which details the services you intend to offer and their prices.
  • Financial projections which is a prediction of your business’s financial state within a stipulated period.
  • Marketing and sales strategies which is as the name implies.
  • Evaluation and monitoring which includes your strategy for monitoring your business’s progress.

For a better understanding, here is a health coaching business plan pdf sample. It is important to remember that a well-written business plan can earn you funding.

6. Register your business

At this stage, you are nearly ready to go into business, all that’s left is to get legal approval. Before launching your business, it is important to register your business with the appropriate authorities and get all the required licenses. The legal processes you will need to complete before launching are heavily dependent on your business location.

7. Get insurance

Regardless of your business’s size or model, it would be best if you get insurance. This is because, even with a solid business plan, there are certain things you cannot predict and your insurance protects you from these things. Choose an insurance plan that works for you and protects your business from the dangers of the unknown.

8. Implement promotional strategies

Now, your business is ready to launch but for your business to officially begin operations, you need clients. For this reason, it is important to implement promotional and marketing strategies that work. Some of the most effective promotional strategies for a health coaching business include the following:

  • Email marketing.
  • Organic networking.
  • Social media marketing.
  • Blogging.
  • Content marketing.

However, you must note that the effectiveness of your strategies depends largely on your target market preferences and because of this, it is important to conduct market research.

How to Get Your First Health Coaching Clients

1. Identify your ideal client

Yes, we are saying it again because it is just that important. Starting a health coaching business without knowing your target client base is like shooting darts without a target. Without a target audience in mind, your strategies will be all over the place and will produce little results. For this reason, you need to define your ideal client. Once you have done this, it becomes easier to work towards getting them to work with you.

2. Build an online presence

The online world is a great place to start when trying to get clients because you are provided with a larger audience. Building an online presence is a key part of getting clients for your health coaching business and consequently, we recommend that your business has a website. Some effective digital marketing strategies include:

  • Starting a newsletter or blog.
  • Curating an email list and constantly promoting your business.
  • Posting SEO-centered health-related content.
  • Be actively involved in social media conversations that are related to your area of expertise.

3. Craft a pitch-worthy narrative

Your business needs a story to sell, a story that convinces people that you are the answer to their health needs. Your narrative should address pain points, present yourself as the solution, and above all, contain proof that you are not all talk. It is also important to personalize your business narrative and include a call-to-action that further encourages people to make you their health coach. Ensure that you do not bore your audience with ramblings. Your narrative should be clear, concise and engaging.

4. Network locally

While employing digital marketing strategies, you must not neglect offline marketing. Your first clients are likely to be people you have met physically and as such, you must always be talking about your business. Talk about your health coaching business with every chance you get and if you don’t get that many chances, create them!

5. Host free workshops

Hosting workshops is an excellent way to showcase your expertise and convince people to work with you. Interactive workshop sessions are a subtle advertisement strategy that gives potential clients the chance to see the benefits you offer.

6. Offer incentives

Offering discounts and freebies is an effective way of getting people’s attention. You can take a certain percentage off your regular prices, offer free workout routines or personalized meal plans, offer access to exclusive training materials, or even host free coaching sessions to boost the visibility of your business and flaunt your expertise. However, in offering discounts and incentives, you should ensure that your business does not incur too many losses as profit is still the main objective of any business.

How to Market Yourself as a Health Coach

If you want your business to progress, then simply getting your first clients is not enough. You must ensure that your first clients return and that you get even more staying clients. Here are some tips on how you can accomplish these goals:

1. Partner with local businesses

Partner with businesses that are in line with your area of expertise as a health coach. For example, if you are a nutrition specialist, you can partner with healthy food stores to increase your business’s visibility and build relationships with the locals.

2. Build helpful relationships

Establishing relationships with other health coaches can earn you referrals and more success tips. For example, if you were a fitness coach and you formed a relationship with a nutrition specialist. During one of their coaching sessions or even in any interaction where the services of a fitness coach are needed, they are likely to mention your name. For this reason, it is important to establish relationships with other health coaches, business owners, and even the locals in the community.

3. Get reviews from past clients

Reviews are a highly effective customer acquisition strategy because they are proof that you are all that you claim to be. Getting reviews from happy and satisfied clients and posting them on your website and social media accounts is an excellent way to gain even more clients.

4. Provide excellent coaching services

As a health coach, your client’s comfort and convenience are your main priority. Your coaching sessions should provide some sort of respite for your clients and each session should leave them feeling motivated. By doing this, you are providing excellent coaching services and this increases your chances of having staying clients.

Best Countries to Start a Health Coaching Business

1. The United States

It can be very profitable to start a health coaching business in the United States because of its large and diverse population. Additionally, this large population is becoming very aware of their health status and consequently, health coaches are in high demand.

2. Australia

Australia is a country with a well-developed healthcare system, making it easier to run your health coaching business. The country also has the advantage of a growing health and wellness awareness, thus, leading to a high demand for health coaching services.

3. Singapore

Singapore is Asia’s healthcare hub and thus, it is a great place to start a health coaching business. Because of the growing health awareness in the country and its large and diverse population, offering health coaching services in Singapore can prove to be very lucrative.

4. The United Kingdom

Like the United States, the UK also has a large and diverse population, giving your business the potential to have a large client base. The country also has the advantage of a stable healthcare industry and a high demand for health coaching services.

5. Netherlands

The Netherland have a stable business environment and a growing healthcare system and for this reason, it can be profitable to start a health coaching business in the country. In addition to its friendly business environment, the country’s population prioritizes health and wellness, thus, increasing the demand for health coaching services.

Health Coaching Business Name Ideas

  • The Wellness Catalyst.
  • Whole Body Harmony.
  • Inner Radiance Guides.
  • Vital Vantage Point.
  • Vibrant Living.
  • Wellness Warriors.
  • Optimal Oasis Advisors.
  • Body Bliss.
  • Optimal Health Navigators.
  • Vitality Voyage.
  • Synchronicity Wellness.
  • Thrive and Transform.
  • Wellness Waves.
  • Mind-Body Mastery.
  • Soulful Shift.


The health coaching business is profitable, fulfilling, easy and relatively cheap to start. However, like any other business, success requires careful planning, unwavering dedication, and a genuine passion. The path to success isn’t a straight road but with hard work, determination, and this comprehensive guide, you are sure to successfully navigate your way through.

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